John Shoaf

Head of US Markets

John is a seasoned entrepreneur and finance executive who has held cross-functional leadership roles in venture-backed startups. Most recently, he served as COO of a proptech company in the title and closing space that serves institutional and mid-market Single Family Rental investors.

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“Enterprise asset managers have a huge role to play in lessening the wealth divide by providing alternative paths to homeownership for their residents. Joining Key is an exciting next step in my career, as I can leverage my experience and relationships in the SFR space to create sustainable change for the better. Key stands alone as a technology platform provider to the industry, with enormous opportunity.”

Earlier in his career, John worked at high-growth startup OrderUp through to its acquisition by Groupon. Before venturing into the startup world, John worked in banking and credit investing with WebBank, and in public company analysis and valuation with PwC. 

A graduate of Vanderbilt University with a JD and MBA, John enjoys endurance sports – particularly cycling.